Leading adhesive tape supplier Parafix has appointed Sussex PR and marketing agency Cobb PR to help promote the company and drive sales.
Parafix, based in Lancing, is the UK’s leading convertor and distributor of self-adhesive materials from the world’s top manufacturers including 3M, using state-of-the-art equipment to cut and mould tapes to highly accurate specifications.
It’s possible that consumers in the UK touch an item containing a Parafix product an incredible 30 times a day, whether it’s inside a mobile phone, a television or our cars.
The company has embarked on an expansion programme to launch new products and services to a wider target audience across a range of sectors.
The company has invested £350,000 in market-leading equipment, helping to improve productivity and efficiency and as a result has been able to conitinue to grow, alongside its already successful overseas operations launched in Hungary.
Cobb PR has been appointed to help raise the profile of Parafix both in the domestic market and overseas. So far Cobb PR has helped Parafix win the title of Manufacturer of the Year in the Southern Business Awards as well as assisting in the launch of a new corporate website.
In addition, Cobb PR will help highlight Parafix’s commitment to staff training. The firm has helped 22 employees gain NVQs up to Level 9 since 2009.
Mike Punter, Managing Director of Parafix, said: “While we have excellent business relationships with the key suppliers in our industry, we are keen to break into new markets both here in the UK and abroad and we are delighted to be working with Cobb PR to achieve that goal. We are proud to be a UK-based manufacturer, employing local people and we are seeking therefore to raise our profile in the local community also.”
Tim Cobb, Managing Director of Cobb PR, said: “Parafix has a superb story to tell, from its dedication to its workforce and the local business community, to acting as a showcase for British manufacturing. We are thrilled to be helping to tell that story and ultimately help Parafix continue to grow.”
Cobb PR is a multi-award winning communications agency with offices in Eastbourne and Brighton, offering public relations, marketing, design and digital marketing services.